2015-2016 - page 76

2015-2016_ ___________________________________________________________ EASTERN IDAHO TECHNICAL COLLEGE
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learn how to sell, the psychology of selling, and what induces
the buying motive in customers. Students in this course will
participate in actual sales competitions in order to effectively
understand the selling process. SP
MKT 112 Introduction to Marketing
3 Credits
This introductory course is designed to present an overview
of the concepts of marketing principles and practices used in
business. Models, concepts, and techniques that are effective in
the design and implementation of a marketing application are
discussed. This course will continue on in MKT 125. FA
MKT 120 Marketing on the Internet
3 Credits
Internet participation is essential for successful business today.
This course examines how businesses can market themselves,
provide customer service, and connect with customers using the
internet. Online marketing strategies used in this course include
search engine optimization, pay per click, affiliate programs,
mobile marketing, site analytics, and social media. FA
Prerequisites: CIS 101 or demonstrated knowledge of
computer operations, MKT 112 or instructor approval
MKT 123 Practicum I
1 Credit
This course is a one-semester cooperative education component
which allows the student to work in an approved position in the
community in order to apply the skills learned in the classroom
in the real business world. This very important course lets the
student, instructor, and employer work together in furthering the
educational processes. FA
MKT 124 Practicum II
1 Credit
This course is a one-semester continuation of MKT 123,
Practicum I. SP
MKT 125 Introduction to Marketing Strategies
3 Credits
This is a second semester continuation of the Introduction to
Marketing MKT 112 course. It expands on the principles of
marketing with greater depth in the marketing mix: product,
price, distribution, and promotion. SP
Prerequisite: MKT 112 or instructor approval
MKT 202 Entrepreneurship
3 Credits
This capstone course in the Marketing and Management
degree option utilizes a sophisticated computer online
simulation software package . This challenging simulation is
based on a real-life management scenario where each student
manages his or her own multi-million dollar company. Students
plan and manage products and compete against other teams
worldwide using realistic market measures such as stock price,
EPS, ROE, ROS, and so on. This cross-functional simulation
integrates major elements of business decision making
including Research & Development, Production, Marketing,
Finance, Human Resources, and Total Quality Management.
SP
Prerequisite: Successful completion of all first, second, and
third semester program courses. Students must be enrolled in
all fourth semester program courses in order to enroll or have
instructor approval.
MKT 221 Practicum III
1
Credit
This course is a one-semester component which allows the
student to apply hands-on techniques to material presented in
the classroom/lab . This component will be either through an
approved work station or approved real-life experience. FA
This course will be graded on a pass/fail basis.
MKT 222 Practicum IV
1 Credit
This course is a one-semester continuation of MKT 221,
Practicum III. SP
This course will be graded on a pass/fail basis.
MKT 223 Practicum V
3 Credits
This course is a one-semester component which allows the
student to apply hands-on techniques to material presented in
the classroom/lab. This component will be either through an
approved work station or approved real-life experience. SP
This course will be graded on a pass/fail basis.
MTD 101 Industrial Safety & Report Writing
3 Credits
This course is offered as an introduction to the Mechanical
Trades programs. All new Trades and Industry students are
required to take this course prior to working in the live work
labs. Included in this course are hand and power tools, both
welding and mechanical; their identification and proper use
and safety. Drill bit sharpening, tube flaring, use of hacksaws,
chisels, punches, taps and dies, easy-outs, and other related tools
are covered. Red Cross First Aid and CPR will be provided,
hazardous communication, and “Right to Know” CFR
10:10.1200 is covered. Work order preparation, and industrial
report writing, covers the 4 C’s of warranty reports writing:
complaint, cause, correction, and coverage. FA/SP
NRS 107 Introduction to Pharmacology
3 Credits
This course is designed to introduce pharmacology and pres-
ents common drugs used in each drug classification module,
including drug actions, uses, adverse reactions, drug interactions,
nursing implications and patient teaching. It will also include a
math review and dosage calculations. FA/SP
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